I Wore the YEEZY FOAM RUNNER Everyday for a WEEK! This is What Happened!
American rapper Kanye West’s Yeezy company plans to use algae foam to make a line of sustainable sneakers.
According to the musician, the company will itself grow algae on a hydroponic farm on a ranch in Wyoming, an area of more than 1,600 hectares. Yeezy headquarters are also planned to be moved there..
Kanye West says the company is experimenting with alternative, harmless dyes because the natural color of the algae foam is not particularly appealing. Despite the rapper’s noble intentions, it may not be easy for a new product to win consumer favor..
Featured at Fast Company’s Innovation Festival, sneaker designs are very similar to the previous Yeezy Foam Runner..
Despite the announcement, the rapper did not give an approximate date for the release of the new line or the timing of the launch of the hydroponic farm..
Recall that in the summer, Link introduced a lightweight shoe consisting only of a sole..
text: Ilya Bauer, photo: Fast Company